The Power of Early Contractor Involvement: Lessons from an Award-Winning Regeneration Scheme

29th Apr 2026

Hosted by Conor Neild-Crabb, Head of the Centre for Construction Best Practice (CCBP), an expert panel was brought together to share practical insights into Early Contractor Involvement (ECI) and demonstrate its benefits in a real-world project context. The webinar explored how ECI can strengthen decision-making at the earliest stages of a project.

The Spindles Town Centre project in Oldham provided a compelling case study for this discussion, illustrating how ECI can help with complex regeneration schemes in which viability, design coordination, and long-term placemaking outcomes are closely linked.

Sharing practical insight from across the delivery of the Spindles Town Centre project, the panel included:

  • Chris Baker, Director at Willmott Dixon
  • Paul Roberts, Director of Hive Projects
  • Chris Lewis, Assistant Director, Creating a Better Place at Oldham Council

 

Key themes explored in this article

  • Project overview: the Spindles regeneration scheme
  • Getting ahead of project risk
  • How early engagement supported delivery
  • Momentum built trust
  • Being proactive enables progress
  • How was the Spindles project seen by councillors?
  • Q&A insights with our audience

These lessons also form part of a wider national conversation being led by CCBP through its upcoming research briefing, The Cost of Late Procurement, taking place on 3rd June at Manchester’s Bridgewater Hall. The event will reveal findings from CCBP’s government-backed whitepaper for the first time, using data from over 400 schemes to examine how earlier contractor appointment can influence cost certainty, programme performance, supply chain input, sustainability and risk management.

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Project overview: the Spindles regeneration scheme

Conor Neild-Crabb opened the session by outlining the scale, ambition and complexity of the Spindles Town Centre project. The scheme transformed 450,000 square feet of Oldham’s Spindles shopping centre, including 75,000 square feet of high-quality office space, a new indoor market, flexible workspace for new and existing businesses, event space, and a heritage archive. It also forms a central part of a much wider £285 million regeneration masterplan, helping to reposition the town centre as a place not only for shopping, but also for work, leisure and everyday life.

Given the scale and complexity of the project, early contractor involvement (ECI) played an important role in shaping the delivery approach. The panel explained how an early enabling phase was procured separately from the main scheme, allowing the team to test ideas, trial new ways of working and refine elements of the project before moving into the wider delivery phase. This was particularly valuable in de-risking the development of this size and level of innovation.

The main scheme was then delivered within a highly challenging live environment. Procured across multiple concurrent phases and delivered under three separate JCT contracts, the project was far from a straightforward redevelopment. Its phased delivery, complexity and live retail setting made it a particularly strong example of where early contractor involvement can add real value.

I would be tempted to cut down the intro section and use less quotes. I would only add a quote if it is opinion, not fact about the project if that makes sense? Perhaps just open with the scale of the scheme, and why they thought ECI was suitable in this case.

Getting ahead of project risk

Reflecting on the early stages of the scheme, Chris Baker emphasised how quickly the project team came to understand the scale of the challenge. From the outset, he said the team “understood the complexity immediately,” pointing to “three phases over a huge 1970s shopping centre which was live.” There were “multiple complexities in getting that project started and how we operate within the town centre and how it would operate within the live environment.”

A major benefit of ECI was that it enabled the team to become embedded in those challenges from the beginning, rather than reacting to them later in the process. As Chris explained, “from getting embedded early, we were able to work closely with the council to get those plans in place and quickly understand the challenges that that project would ultimately unveil throughout its lifecycle.”

That early understanding became particularly important as the project progressed and previously unknown site conditions emerged. Chris recalled “finding lots of things that we didn’t anticipate, such as oil-filled cables that were hundreds of years old running adjacent to the site. We found a mineshaft under one of the buildings that we had to deal with as well.”

Despite these issues, the project team was able to respond quickly because the right people were already working collaboratively around the table. In Chris’s words, “’because we were embedded, we’re able to quickly respond and react to those challenges, while also ensuring that we were able to bring our supply chain and we were able to keep the full programme of works moving throughout.”

How early engagement supported delivery

Expanding on the challenges behind the scheme, Paul Roberts explained that the project team had already been progressing the scheme for 9-12 months before they brought Willmott Dixon on board, and through that early RIBA 1-2 process, it became clear that the priority was not simply to push ahead with design, but to fully understand the building itself. In Paul’s words, “actually understanding the building was the first thing that we needed to do to actually be able to develop a robust design and ultimately be able to deliver a successful project.”

That realisation directly shaped the procurement approach. Paul said this “led us to the strategy that we came up with, which was a very strong procurement report that focused on why we need to bring early contractor engagement into the project.” Without that intervention, there was a real danger that the team could have continued designing for many more months, only to arrive at a scheme that was either undeliverable or heavily burdened by risk. As he put it, “we could have carried on the design for another 9/12/18 months and develop something out that fundamentally then wasn’t deliverable, or that carried so much risk when a contractor came in that it was going to ultimately delay the project further.”

Paul also made clear that this was not a conventional refurbishment. He stressed that “this wasn’t refurbishing an office into an office, this wasn’t turning a new build development on a Greenfield site.” Instead, it was “a building that had been remodelled probably hundreds of times in terms of the different retailers that have been there over the last 30-40 years, which meant the team had to spend time getting under the skin of it before a reliable design and delivery strategy could be developed.”

For that reason, the value of early contractor involvement was not simply about appointing a contractor sooner. It was about bringing in the right expertise early enough to shape a design that could genuinely be delivered. Paul explained, “the whole premise was we needed somebody to work alongside us to develop that design, but in a way that design was going to be deliverable.”

Momentum built trust

From Oldham Council’s perspective, Chris Lewis framed Spindles as far more than a construction scheme. He described it as a key regeneration catalyst, explaining that “it became the key component of the whole creating a better place programme” and that the Spindles shopping centre became central to wider ambitions for town centre renewal.

A major factor in the project’s success was the visible pace of change it created. Chris said one of the key highlights was “getting physical change seen on the ground quite rapidly” and that this visibility helped build confidence locally. He explained that this meant we were able to do that quite quickly, so what did grow, grew in the confidence in terms of residency, and in terms of businesses within the town.”

That confidence was especially important given the scepticism that existed at the outset. Chris recalled that following early consultation, there was a little bit of disbelief in terms of whether it would happen or not.” By progressing at pace, the project helped overcome that uncertainty and demonstrate that regeneration was being delivered in a meaningful way.

Chris explained that Social Value played a significant role. As the project gained quicker momentum and Willmott Dixon engaged with the community through Social Value, he explained that the approach helped build “pride in place.”

Being proactive enables progress

Chris Baker was clear that one of the most valuable aspects of the project was not only that advice was shared early, but that it was listened to and acted upon quickly.

He described this as transformational, pointing to a key moment when the team had to reconsider the order of delivery after previously unknown constraints emerged. Referring to the archive development area, he said, “We found the mineshaft, we found the oil-filled cable, so we got round the table and agreed let’s take a pause; let’s shift our focus to something we can deliver while we’re dealing with these constraints over here, and that was taken on board, acted upon, and we moved forward.”

That flexibility was only possible because the team structure remained intact and collaborative throughout. Chris explained, “We already had a team in place, we didn’t have to disband the team, we kept constantly in touch, we kept the whole programme of works on board.”

He also stressed how significant that level of responsiveness was on a project of this scale, saying “whilst we had this masterplan and we had all the phases planned because we were there, we were all working as one, we could completely flex that and change within short timelines and quickly move forward”.

From Willmott Dixon’s perspective, that confidence and continuity mattered operationally as well as strategically. Chris added that “it’s massive to us as a business because we have that work planned, we had those teams planned, and we wanted to maintain it for the customer.”

Moreover, “the fact we’re able to offer advice and that advice was acted upon early, these are major strategies for that project,” adding that “that advice was listened to and acted upon quickly in a collaborative way between all of us, I really do believe made the entire project a success.”

Importantly, he suggested that this mindset shaped the entire direction of the scheme. In his words, “without that mindset and trust very early on, it would have turned out to be a different project.”

Paul Roberts also pointed to the project’s flexibility as a major success. He explained that because different parts of the scheme carried varied levels of risk, having Willmott Dixon involved early enabled the team to develop a contract strategy that allowed the right elements to progress at the right time.

He described how this resulted in one pre-construction services agreement, two sets of enabling works contracts and two main contracts, which helped separate the more straightforward council workspace from the more complex market and events area. That meant the workspace element, which was especially important to the council post-COVID, could be delivered sooner.

Paul made clear that under a more traditional route, that benefit would likely have been lost. As he explained, “if that had been tied together in a traditional sort of approach… ultimately that would have been delayed by at least 1 to 2 years.”

How was the Spindles project seen by councillors?

Addressing how the scheme was viewed locally and by other local authorities, Chris Lewis said the project was seen as an important part of the council’s wider regeneration ambitions.

He explained, “the project was seen as a key enabler and driver for the town’s regeneration” and stressed, “that momentum of the project moving forward is absolutely critical.” Given the scale of public investment behind the town centre regeneration programme, maintaining momentum was vital.

Beyond the immediate project itself, he also pointed to the wider benefits unlocked by the new workspace and staff move. He explained that “in terms of the new ways of working in terms of staff transferring across post COVID, it released other sites for us to generate new housing within the town centre, much-needed new housing.”

For Oldham Council, then, Spindles was not simply a successful standalone scheme; it was a catalyst that enabled broader regeneration benefits to follow, and a visible demonstration that the town centre strategy was moving forward.

Q&A

Scape – At what stage does early contractor engagement add the most value, in your opinion?

Responding to a question from Scape, Paul Roberts explained that there is no single answer in every case, but that timing becomes increasingly important as project complexity grows.

He outlined that “there are two main strategies for early contractor engagement. The first is involvement at the earliest possible point, when a project is just getting started. The second is the model used on Spindles, where the contractor came in at the end of RIBA 2 or the beginning of RIBA 3 to help take the design forward once the concept had been more clearly defined by the client.”

Paul noted that both approaches have strengths, but emphasised that “the more complex the project, the more you can benefit from the early engagement.” He also made clear that very early involvement only works when the contractor brings the right mindset. As he put it, “you’ve got to have the right approach”, warning that “if they bring a traditional construction mindset to a conversation at like RIBA 0 or RIBA 1, it’s never going to work.”

He stressed that early stages offer the greatest opportunity to shape a project successfully, saying “your biggest chance to influence the project is in those early days”. By contrast, once a scheme reaches RIBA 2 or 3, “you’ve probably lost 70 – 80% of the chance to influence the project.”

At the same time, he recognised the benefit of bringing a contractor in slightly later, once the brief and concept have been more fully developed. In those circumstances, the client can say, “We’ve got the bones of the project, can you help us put the meat on it?” which he said, “actually works really, really well.”

JGTD Ltd – Would you say that early involvement with the main contractor led to a partnership approach to achieving the best social value outcomes on the project?

Answering a question from JGTD Ltd, Chris Lewis said that early involvement unquestionably helped create a more collaborative and considered approach to social value.

He responded, “I say definitely”, linking this directly to the longer lead-in period created by the procurement approach. According to Chris, that extended timeframe enabled the team to have more meaningful conversations about what social value should look like in practice and how it could connect to wider local initiatives. He explained that the process allowed them to connect social value activity to “different initiatives across Oldham” and gave the team space to think more strategically.

Importantly, he said this helped communities see the scheme as something much broader than a construction project. In his words, “communities are seeing the value, we’re not just building, but actually investing in the communities.” He referenced both training opportunities, apprenticeships with jobs being created as part of that positive impact and described the wider ambition as “creating a better Oldham.”

He concluded that having Willmott Dixon involved in this way strengthened that partnership approach further, saying the contractor was “fully invested in it” and “came along with some different ideas about how they could approach it, so yeah, it worked out really well.”

Fulkers Bailey Russell – How do you maintain value for money through the early contractor involvement phase of the project?

Responding to Fulkers Bailey Russell, Chris Baker explained that value for money during the ECI phase is maintained by establishing a clear benchmark early and then improving from that position through collaboration and transparency.

He said they were setting a benchmark at the mini competition stage, at a point where there is already a design and a brief. At that stage, contractors are able to price the scheme and apply rates, and that then becomes the project benchmark.

From there, the role of the contractor is not simply to cut costs, but to improve the scheme intelligently. Chris explained that the objective is “to improve and drive the cost down, not from a value engineering perspective but engineering value into the project, making it more efficient and making it more cost-effective for the customer.” He concluded that through that approach, “ultimately we added more value than a traditional tendering approach.”

Paul Roberts then added further context, noting that this route does take longer at the outset, but delivers a far more reliable commercial picture. He said, “pricing a job this way takes longer as well,” explaining that while a traditional QS-led cost plan might take only a few weeks, a more robust market-tested approach can take “8-10-12 weeks”.

For Paul, the key difference lies in the strength of the evidence behind the numbers. He said, “the robustness you get behind that versus a desktop cost plan is completely different.” He also stressed the importance of commercial openness throughout the process, adding that “it only works with that level of visibility in that supply chain.”

He acknowledged that transparency can sometimes be a challenge but argued that it is essential if ECI is to withstand scrutiny, particularly given that value for money is often “one of the biggest criticisms or challenges that plays against earlier contractor engagement at times.”

Camden Council – ECI is often justified on cost grounds. What needs to be in place to ensure it enhances design and placemaking rather than defaulting to value engineering?

In response to a question from Camden Council, Paul Roberts said the answer lies less in process alone and more in the people, behaviours and culture brought into the project team.

He said, “for me, it’s about people, it’s about behaviours, it’s about willingness to understand the client drivers for a project.” He stressed that the contractor must understand that “it’s not your project, it’s the client’s,” and that success depends on recognising what the client is actually trying to achieve through the scheme.

Paul warned against bringing a conventional mindset into an ECI environment. He described that traditional approach as one where “we’re going to competitively bid this, and then we’re going to try to either make as much money as we can or tighten some specifications up so that we can get some more value out of this project.” Instead, he said the contractor needs to bring “a mindset which is open, constructive, willing to work with the whole design team in a really positive way.”

Chris Lewis added that the time invested early in the programme helps create exactly that environment. He said, “that investment at the beginning probably sets the right culture and tone for the rest of the relationship” and that this early stage “creates that right culture, it creates a level of trust, it creates an element of innovation.”

For Chris, that initial investment pays off as delivery progresses, because “the speed of delivery and the consistency of delivery then fall on from that as well”. He concluded that “it is an investment of time at the beginning batches well in terms of the next phase as you move through the programme.”

Has the success of the Spindles project and the wider regeneration programme influenced Oldham Council’s future delivery approach?

Answering a broader audience question on the longer-term impact of the project, Chris Lewis said the success of Spindles is already influencing thinking beyond the individual scheme itself.

He explained, “what we find is that it’s actually going to change much broader than that”, suggesting that the lessons from Spindles are shaping a wider approach rather than remaining isolated to one project. He described Spindles as “a case study moving forward in terms of its uniqueness, but also the approach that we’ve taken as well.”

Chris noted that the project has attracted strong interest from outside Oldham, not only from the public sector but also from private developers. He said, “we’ve had private sector developers come to see how we’ve done it and how we’ve engaged and how we reshaped the Spindles shopping centre”, as well as interest in “the wider regeneration about how different initiatives complement one another in the programme.”

He added that the impact may extend beyond Oldham itself, saying, “I think it’s actually also touching on the private sector as well in terms of the approach that has been extremely successful on a whole host of different fronts really” and that “it’s definitely something that Oldham Council will take on board moving forward.”

Conor then followed up by asking how wide that interest had spread. Chris Lewis responded that it had come from well beyond Greater Manchester, saying, “much further, from down South to the Midlands, you know, across the country really.”

He also noted that this had happened even though “we haven’t been actively publicly promoting the Spindles scheme as such” suggesting that the project’s “innovative approach” and successful delivery had generated momentum in their own right.

Actua Surveyors – Are there any key governance requirements that are utilised to demonstrate transparency and value for money for clients during early contractor involvement?

Responding to a question from Actua Chartered Surveyors, Chris Baker returned to the importance of competition, recommendation and client oversight in demonstrating transparency during ECI.

He explained that “that concept of the competition that we apply across the majority of our projects, certainly when we’re involved early”, is central to how value for money is evidenced. He said the team remains “mindful that we have to demonstrate value for money to the customer” and that this is supported through a clear process of review and recommendation.

As Chris put it, “we always submit a recommendation.” Rather than making unilateral decisions, the process is presented back to the client so that it can be assessed properly, with the opportunity to “endorse or improve” the recommendation.

This, he suggested, is an important part of ensuring that ECI is not only collaborative in practice, but also transparent and accountable from a governance perspective.

 

The cost of late procurement: National research briefing

To close the webinar, Conor linked the practical lessons from Spindles scheme to CCBP’s wider government-backed research into early contractor involvement. Conor explained, “we collected structured project-level information across over 400 schemes.” This included the RIBA stage at which the contractor was appointed, the procurement route used, whether the project was delivered under a design and build contract or not.” As well as “core commercial programme data including: the original client budget, the final outturn cost, the original programme duration and the final programme length.”

The purpose of this research is simple: “If early contractor involvement genuinely improves delivery, we should be able to see it in the data.”

CCBP’s data and evidence point to a clear pattern. “Projects where contractors were appointed earlier demonstrated materially stronger cost and programme outcomes, while late appointment correlated with higher cost growth and greater programme pressure.” He also stated that “early engagement strengthens supply chain input sustainability and risk management.”

Alongside this, the research looked at whether contractors contributed to value engineering, whether offsite or modular methods were used, whether apprentices were directly employed, and the extent of supply chain input into buildability, programme and early cost advice. The research also considers whether contractors influenced sustainable design initiatives.

CCBP are set to share the results of the whitepaper for the first time at a national research briefing on the 3rd of June at Manchester’s Bridgewater Hall.

For more information and to purchase your tickets, please visit the events page.

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